Articles
Analysis, field notes, and hard-won lessons on web analytics, BigQuery, and data architectures that are genuinely useful to marketing teams.
Analytics & Data Stack
Stape: much more than cheap server-side hosting
My hands-on Stape review: EU hosting, pricing, power-ups, logs and monitoring. What I enable first, and which features deserve a closer look.
Analytics & Data Stack
Exporting GA4 data to BigQuery: how much does it cost?
A detailed, light-hearted breakdown of the real cost of exporting GA4 data to BigQuery: storage, queries, and the jump to GA4 360.